While exploring a small island near Milna, Croatia, I reflected on a powerful truth in marketing, the enduring value of community and connection. A simple act by a local skipper, steering his group to an unexpected winery, becomes a reminder that the best marketing still happens through relationships, trust, and word of mouth.
Join me for this quick take on how local business lessons can inspire any brand to strengthen its network and never forget the fundamentals of human connection.
Show Notes with Timestamps
00:00 – Introduction from Croatia
Jonathan shares his reflections while on a small island near Milna, Croatia, setting the tone for a discussion about community and connection.
00:22 – A Real-World Example of Word-of-Mouth Marketing
A local skipper takes Jonathan and his group to an unplanned destination — a small winery — perfectly illustrating how personal recommendations create authentic marketing opportunities.
00:55 – The Power of Community Networks
Jonathan connects this spontaneous moment to a larger truth: successful marketing often comes from relationships and networks rather than rigid plans.
01:30 – Key Takeaway: Never Forget the Fundamentals
He reminds listeners that community-based marketing is timeless — and that no matter how digital the world becomes, real connections are still the backbone of business growth.
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