Hey everyone, Jonathan Saar here! Just finished a killer ride and it got me thinking: In the rush for data, are we missing the bigger picture—the relevance? We all want that top search ranking, but what happens when customers immediately bail? In this episode, I dive into why focusing too narrowly on one metric can sink your entire marketing effort and how looking at the whole customer journey is the key to real success. Don’t skip the data, but make sure it matters!
Show Highlights
- 0:00 – Fresh off the bike: Why relevance is my new focus.
- 0:35 – The SEO Trap: What happens when a customer converts, then immediately leaves?
- 1:15 – Beyond the search ranking: Analyzing the full customer journey data.
- 1:45 – The Digital Marketer’s Dilemma: Why I insist on seeing the whole picture.
- 2:05 – My Takeaway: Every data point is relevant, but only if you use it for retention.
Podcast: Play in new window | Download