When the word clique appears in a sentence it rarely has positive connotations. We have probably seen them throughout school. Definitely they were there in a larger corporate environment. Cliques however are definitely based on perception. There are those that are truly real and those that are there only based on our insecurities in a new environment. Life’s lessons hopefully have been able to help us see the differences.
In social media it can be even more challenging to correctly perceive what are cliques and what are not because we have less to base those suppositions on. We have content and conversation that we’re analyzing as opposed to body language and voice inflection. This is where you need to be really careful since you can presume something that may not be present. Then your emotions can get the better of you.
To save yourself a lot of anxiety; just don’t presume. One of the early lessons that helped me was to grow my network outside of my industry. At first I felt that the only place I needed focus was on multifamily property management folks. How wrong I was! As a matter of fact it was a major eye opener and helped me learn from some pretty amazing people. As I mentioned in part one of this series, if you are starting from scratch it can really feel lonely. YOU MUST keep trudging forward. If you are expecting someone who has 20 gajillion followers to respond to you…..you may been in for a long wait. Focus on what is realistic and just be genuine. I often relate conversation in social media like making eye contact. When you look into someone’s eye it is much easier for you to make conversation and much more genuine.
Still after all of this effort you may still find there are some who just won’t reciprocate conversation, whether it’s on Twitter, a Facebook page or a blog post. One of two things is taking place. Either they do not trust you yet or they are just antisocial and have in effect taken the playground stance most of us really despise. You just need to move on. They are not worth it. There are way too many conversational socius folks out there for you to be concerned with those who are not. Just don’t worry about the antisocial folks and those who appear to have a group or clique of their own.
If you are a gregarious person you will do just fine. Those who use social media just as a tool are missing the very heart of the expression which is social, and being social has human emotions that need to be analyzed. We all have insecurities. It’s part of being human. Social media is not immune to those feelings but with persistence and the correct approach you will find a community that will make you smile each and every day. If you have any thoughts to share please feel free to comment below. I really appreciate the feedback.
Written by Jonathan Saar