This week I have been experimenting with both paper.li and bridgeurl. Paper.li I have been observing for some time and bridgeurl I stumbled upon via a podcast from Social Media Edge on Blogtalkradio. The reason why I started to pay attention to paper.li was as a result of seeing referral traffic to The Training Factor blog that I write for. Here is basically how it works.
You need to be on twitter first of all and what you do is punch in a Twitter username, tag or list and it aggregates content with URL’s from the past 24 hours into a newspaper format. Here is an example for you to preview. The Multifamily Daily is one I created. This has to be one of the easiest and fastest ways to bring content together and provide a nicely formatted summary to your clients and customers. Here are a couple of scenarios to think about how paper.li would fit in.
You have an apartment community that you want to keep your residents in tune with each other and with businesses in your area. You create a twitter list of your residents that use the platform and businesses as well in the area. In a matter of moments you have created an online newspaper that can be shared with on Twitter and Facebook. Viewers can even subscribe to the feed via RSS and check the daily updates using this method as well. From a time perspective for a busy apartment community this appears to be a real quick way to keep the connection going with your community.
I have been viewing this online newspaper used for numerous other purposes. It has the potential to keep customers of a company in tune with each other’s interests and it can help those within a specific interest group to be able to see what each other is sharing on a single platform. The founder pointed out in the podcast above that this service is helpful since very few people can keep in tune with all the relevant content that is posted during the day. This allows them to quickly pick and choose articles in a similar way you would in a normal newspaper. You can follow the founder of paper.li here at @smallrivers.
I have noticed that some have not liked this service feeling that it is spam since in the tweet it highlights the top content from 2 or 3 Twitter contributors. I think that this would be true if it comes from someone who does not contribute to a community but is just trying to get noticed by others. For those who do participate in the online community I think it would be more of a nice gesture of appreciation for relevant content which is how I have felt when my posts are featured. Please share your thoughts in the comments below. I would love to hear your take on this.
The video below is a real quick demo of bridgeurl.com. It needs some work I think but it does have some potential. It will also be cool to see if this can be used on mobile devices down the road.
Written by Jonathan Saar -Make sure you check me out on Facebook where a lot more sharing takes place 🙂